Can a woman in power be anti-feminist?

This late August, in Italy, the health minister decided to promote a so-called "Fertility Day", a day where in some of the biggest cities of the Country there would have been meetings and info points about why and when we should give birth.
It is true, birth rate in Italy is one of the lowest in Europe (if we only look at the effective Italian citizens, as immigrants, on the other hand, have more children per family and are those who maintain birth rates somehow stable, but this is yet another story), and this campaign aimed to "make the citizens aware" of what is going on in Italy, and how THEY, or better WE, should improve it, by promoting a proto-fascist anti-feminist campaign based on the shaming of the woman who "chooses" not to have kids because she is too focused on her education and career, calling it "male-like behaviour".
In less than 24h the campaign website crashed, protests rose, people enraged, and the Ministry tried to rectify the message, but the bomb had already been thrown.
Not only the campaign shamed women, of course the main targets, but 20-somethings as well, and men, though in a lighter way, only saying that smoking decrees fertility.

These are only a few examples of what the tone of this campaign was:

Beauty has no age. Fertility does.

                           

Young parents. The best way to be creative

And the most insulting of all

Fertility is a common good.

This campaign shamed also those people who cannot have kids, although they would love to, like couples battling infertility, cancer, or same-sex couples.
Is then how politics of a so-called "developed Country" acts?
Shaming its citizens? Blaming it on its women?
I should also point out that there are no helps whatsoever for couple with children, being them more or less young. No economic help. No job perspectives. One of the highest pay gap in Europe and I could go on and on about it.
But of all this, the possibly most striking things is:
The Italian health minister is a woman.
A woman with a career in politics.
A woman with a career in politics and who had children in her forties, because focused on her career.
A woman who went against the interest, struggles, desires and achievements of her own gender, shaming them for being what she is.
She would be the perfect example of a woman in career and a family, the example that we can do both.
Instead, she acted against us. Why?